Information Technology or IT, Evolving Information Technology or IT, SMAC Information Technology or ITSMAC stands for Social, Mobile, Analytics, and Cloud. The nature of marketing, advertising, and using customer data has changed. SMAC has its own unique culture, and IT developers are using it to change the way companies interact with people.

Information technology will forever be changed by SMAC factors. The innovative new technologies are far from being a fad. They are moving society towards a more interconnected, internet driven society. Companies today must use social, mobile, analytics, and cloud technologies to maintain relevance with their customers. Transform your organization’s approach to SMAC with help from Exceptional Software Strategies today.

To keep up with target audience demand and remain competitive in the marketplace, companies will be relying on their IT departments more heavily than ever. The SMAC ecosystem is poised to become one of the most significant business-technology advancement in the future.


Driving Margins with SMAC
IT professionals, as a result, will be more involved in strategic campaigns and working alongside marketers and other departments to deliver profitable results. SMAC is responsible for generating leads and managing accounts. Most companies will likely use some form of in-house and outsourced IT services to meet their strategic goals.

However, the field of professionals with the skillset needed to address SMAC related concerns may not be growing as rapidly as the demand. The next generation of employees will likely transition from more traditional careers into IT crossover roles that include some traditional IT work as well as technology development and deployment.

In addition to the growth of the information technology field, an SMAC ecosystem will also place a greater strain on data centers for collecting, analyzing, and fielding data to relevant professionals. IT professionals will be responsible for creating and maintaining infrastructure systems that support routine network functions as well as new and ever-changing demands on the system. Contact Exceptional Software Strategies for more information on how your organization can take advantage of SMAC.